Image from poppyproject.coach

So, have you seen the http://poppyproject.coach.com poppy trails all over your favorite blogs?  It’s a cool concept and from a  marketing perspective I think it’s a great, fresh idea.  The viral marketing plan is “popping up” all over the place.  And I sure wouldn’t mind winning one of the “surprises” if I see a Poppy Coach bag on any of the blogs.  I love the new line and Coach was my go-to brand when I was working.  Now that I am not, I do not foresee a new Coach bag in my near future.  Even when my student teaching is over and I have my teaching certificate, the salary of a first year teacher simply doesn’t scream “Coach”!

Many of the blogs I read have embraced the Poppy Project and have Poppies growing all across the headers and along the sides.  The problem I see with this, from an advertiser’s standpoint, is that as the poppy trail grows, it covers up other advertisements.  Maybe I’m being picky but if it were my ad dollars (although much less, unfortunately, than other mediums) paying to be on select blog sites, I’d be a bit unhappy with this free, virtual, viral campaign.  Wonder if any of the bloggers or their media representation are getting any pushback?

Image from www.poppyproject.coach.com